Bring new customers to your business
Your site's home page is usually the first contact that visitors have with your site.
A great home page helps turn casual visitors into eager explorers and following that, customers!
If you were a customer, what would you want, or not want to see on your home page?
Keep It Short And Simple
Visitors want useful information that is served up quickly in usable, scannable chunks.
Make it easy for visitors to find the information they want:
- Use bullet points
- Clearly define sections with colour and headers.
- Structure your site into columns.
- Use short paragraphs
Use these techniques to briefly describe what you're offering and explain why it's valuable. Then provide links so visitors who want more information can go deeper into the site. Your home page is the appetizer that makes visitors hungry for more.
Keep Your Visitors Awake
Many sites waste valuable space on their home pages with either a "mission statement" or a long winded message from the Managing Director - sometimes both.
Most often, that's about as interesting as reading the phone book, so visitors click off the page even before it finishes loading.
But your mission statement can be useful in one respect.
Use your home page to distill your Web site's purpose into a single compelling statement that contains important keywords. Then feature that one-liner prominently on your home page.
For instance, MarsupialWorld.com might say: "The World's Largest Selection of Marsupial Statues!" - a phrase that's sure to entice any collector of kangaroo or opossum art.
"Use that one statement to pique visitors' interest and encourage them to scan the rest of your home page to see exactly what you have to offer."